Evolving? Staying true to one's own Artist vision

The contemporary art world is a constantly evolving space where artists use various mediums to express themselves. With the rise of social media platforms, artists now have a new outlet to promote their work and connect with a wider audience. However, does this increased accessibility comes with its own set of challenges.

On one hand, social media provides artists with a platform to showcase their talents and reach a larger audience. It serves as a tool to connect. Social media also provides artists with a way to have exposure to curators and galleries, which can lead to opportunities.

On the other hand, these platforms can have negative effects on the creative process itself. Social media can create a pressure to create work that is aesthetically pleasing and will receive high engagement, rather than focusing on the artist's own vision or message. This can lead to artists producing work that lacks authenticity, resulting in a homogenization of content.

Additionally, social media platforms have algorithms that prioritize certain types of content. This means that certain artists or styles may receive more exposure than others, regardless of their quality or message. This can create an environment in which popular trends are imitated, rather than unique voices being celebrated. When one looks at the number of Artists doing very decorative work, more in the style of abstract expressionism, you wonder might merit this work has. I think it might sit well in an Art therapy setting very well.

Furthermore, social media can also promote a culture of commodification of art. Artists may feel compelled to create art that is easily marketable and Instagrammable, rather than work that challenges the viewer or pushes the boundaries of conventional art forms. This can lead to a narrowing of artistic expression and a lack of diverse voices being represented.

Overall, while social media has undoubtedly benefited the art world in many ways, it is important to recognize how it can also have negative effects on the creative process and the diversity of voices present. It is therefore important for artists to stay true to their own creative vision, and not allow external pressures to dictate the direction of their work. It is important for the uses of these new media, to recognise it is not a passive medium like say more traditional form. the more creative you are with it the better.