In the digital age we live in today, it is no longer enough for artists to create work that is simply visually appealing or aesthetically pleasing.This premise could be argued. Do Artist do this? I hope not. Aesthetics is a continually evolving thing, for Artists making are evolving in uniquely different ways.They need to also know how to market their work effectively in order to reach a wider audience and gain recognition in a competitive industry. Social media has emerged as an invaluable tool for artists to do just that. Not only can they showcase their work to the world, but they can also interact with leverage user-generated content, and get real-time feedback on their work.
The use of social media has revolutionized the way artists approach their work. In the past, artists would have to rely on traditional forms of marketing, such as gallery exhibitions or print advertisements, to get their work noticed. However, now artists can use social media platforms like Instagram, Facebook, Twitter, and TikTok to build their brand and attract a loyal following.
Social media has also changed the way artists create their work. With the ability to instantly share images and videos of their work with the world, artists are now more inclined to create work that is visually stunning and shareable. For example, one of the most popular trends on Instagram right now is “aesthetically pleasing” photos. This means artists are paying more attention to the color palette, composition and lighting of their work in order to make it more “Instagramable”.
Social media has also allowed artists to collaborate in ways never before possible. They can easily connect with other artists online, and even collaborate with them on projects. Artists can also use social media to connect with clients and get commissioned work, which means they can create work that is specifically tailored to the client's needs. The Artist can form their own relationship with clients, who are interested in the themes he or she are working with. The client can see how the Artist is evolving.
In conclusion, social media has become an indispensable tool for artists in the modern day. Social media allows artists to showcase their work, interact with fans and collaborators, and even change the way they create their art. It is safe to say that social media has changed the nature of the artist's work some might say for the better, but others may say, for the worse. Artists who embrace it will undoubtedly see their career prospects enhanced. However, are we heading toward an art environment that becomes a re-proposing of ideas, where Art history will be repackaged, photoshopped. Whereby the driving impulses of the original creators, them making sense of their world, and their dialogue with the medium, has been lost, to the “instagamable” image. The most seductive work are selected. The goal is to be Notice.